Browsing the " Marketing "

What Kind of Culture Is Your Workplace Promoting?

What Kind of Culture Is Your Workplace Promoting?

What messages is your office sending to employees? Everything from the simple arrangement of chairs to the overall distribution of office space sends signals to employees about company values, and successful workplaces are aligned with company culture. I sat down ...

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Are you a social media all-star? Participate in our profile series!

Are you a social media all-star? Participate in our profile series!

Social media is becoming increasingly pivotal to real estate. As more consumers move their home search online, they’re also counting on social media to help them find an agent who can land them the home of their dreams — or ...

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3 Ways To Maximize Your Marketing ROI

3 Ways To Maximize Your Marketing ROI

Welcome to a world where customers rule. The days of telling buyers what to think about products and services are long gone. As my EY colleague Woody Driggs says, marketing is about more than selling. It’s about telling a story ...

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Facebook tests an unconventional new ad unit in India

Facebook tests an unconventional new ad unit in India

Facebook’s new “missed call” ad unit in India demonstrates the social giant’s capability to capitalize on the distinctive behaviors found in emerging markets. Because voice calls and data plans are expensive in India, people regularly call and hang up to ...

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13 Point SEO Checklist for Websites (+ Resources)

13 Point SEO Checklist for Websites (+ Resources)

Building your own website? So am I. Here is a no-frills list of important SEO elements that will help maximize your web presence and increase rankings. Hopefully I’ll get around to completing this checklist for my own site. Some of ...

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4 Marketing Tactics that Refuse to Die

4 Marketing Tactics that Refuse to Die

Gordon Plutsky, the chief marketing officer at King Fish Media, recently wrote a post about the nine marketing tactics that will be dead in the next five years. In it, he included things such as the cubicle and the 9-5 job, silo’d ...

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5 Frightening Facebook Marketing Mistakes

5 Frightening Facebook Marketing Mistakes

It’s happened to all of us. A quick action that you think will either be harmless, or even beneficial. But oh, how wrong you were. You had no idea the consequences would be this bad, and regret your decision. Who ...

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Ways To Learn More About Your Target Audience

Ways To Learn More About Your Target Audience

Whether you send bulk email, use social media, or use any other online marketing method, knowing who your target audience is comprised of is very important. This will allow you to better target your marketing material towards their needs and ...

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A Startup’s Guide to SEO

A Startup’s Guide to SEO

There is no better tool for startup companies to introduce their products or services to potential customers than search engine optimization.  SEO involves strategizing ways of getting a website to reach the top of a search results page for a ...

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A New Marketing Technique from an Old Friend: The Simpsons, Tapped Out

A New Marketing Technique from an Old Friend: The Simpsons, Tapped Out

Named as one of the hottest online marketing trends to look out for in 2013 by entrepreneur.com, online game platforms, whether they be on an iPhone or right on a person’s computer, can boost brand awareness and help with marketing ...

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