Browsing the " Business "

16 Project Management Terms You Should Know

In order to run a successful business, you better know how to keep projects on task. Fred Mouwad, an entrepreneur and creator of the task-management platform Taskworld, said good project management is fundamental to a company’s success. It assures the alignment of resources and ...

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Cookies blocked, but fingerprints exposed: The new tech taking over online ad placement

There’s big money in online marketing, and those that track us on a daily basis are constantly looking for new ways to analyse and predict our online movements. The placement of cookies is an established marketing method wherein the digital code stored ...

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How Small Is Your Small Business? You Might Be a Micropreneur Like Me

After running my own marketing firm for nearly eight years, I didn’t know what I was. Then I found out: I’m a micropreneur.  The word has a certain robotic feel to it, but actually a pretty simple definition: A micropreneur or ...

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Google for Business: A Small Business Guide

When it comes to Web searches, Google is king. But the tech giant also offers a trove of robust tools and resources to help small businesses grow and succeed. From finding new customers to increasing productivity, Google’s free and paid ...

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3 Reasons Why Your Business Technology Is Failing

As businesses depend on technology to get more and more work done, the rate at which that technology is failing them is on the rise, new research shows. A study by technology-performance firm Compuware Corp. revealed that businesses of all sizes ...

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4 Unconventional Ways to Increase Employee Productivity

Want your employees to get more done during the workday? Some employers might think that setting limitations on things like mobile devices and Internet access is the answer, but many companies have found that giving their workers more freedom and ...

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No Rewards Without Risk: How to Determine Your Risk Tolerance

When it comes to building your wealth, it’s all but impossible to do so without assuming some type of risk. Some of the most effective means of creating wealth — investing in the stock market, starting a business, etc. — ...

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5 Reasons Why Your Business Needs a Content Marketing Strategy

Technology has changed our lives and influenced the way we make purchase decisions. Landlines have been cut and consumers are on the move, using their devices to consume an ever-expanding array of content and services. Our environment has changed and, ...

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The Secret to Building a Profitable Business

Perhaps the most important marketing step any business can take is to discover a way to be different. Different is doing something like no other. Different is creating your own category. Different is exceeding people’s chronically low expectations. Different is ...

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Google’s dreaded ‘blacklist’

Small businesses are reeling from an increase in cybercrime, but a hacked website can have even greater consequences if Google lists you as “infected.” The search giant is constantly scanning the web’s 60 trillion URLs for malware and phishing scams. ...

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